Bratz Fashion Pixiez

Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment, which first introduced in Spring 2001. Bratz dolls were popular during the early 2000s.

The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin (Latina), Cloe (English blond/white), Jade (East Asian), and Sasha (Black) — with Meygan (Scottish Redhead) being added to the group in 2002 as a fifth member. They featured almond-shaped eyes adorned with eyeshadow adding lush and big glossy lips. Bratz reached great success with the expansion to spin-offs, including Bratz Kidz, Bratz Boyz, Bratz Babyz, Bratzillaz, and a media franchise consisting of discography and adaptations into a TV series, a web series, a live-action film and video games. Global sales of the entire franchise grossed $2 billion in 2005 and by the following year, the brand had about 40 percent of the fashion-doll market.