Crypto: The Game

Crypto: The Game was created by Dylan Abruscato, Tyler Cagle, and Bryan Lee, and launched in January 2024 with 410 players paying a cryptocurrency entry fee.

The second season, "Anon Island", premiered in April 2024, adding NFT-based anonymous entries and a prize pool of 80 ETH (approximately $140,000 at the time). Crypto: The Game partnered with Adidas, which created co-branded tracksuits for contestants. Axios reported that the partnership had "little fanfare" on Adidas' part. Cryptocurrency companies Uniswap, Lens, Wormhole, POAP, and Safe sponsored in-game challenges.