Flirtboat

Users of the website created avatars to represent themselves, and joined one of four virtual three-month cruises, during which time they could speak to other users and take part in events. The aim was to build up "flirtpoints" and kisses. The users avatar would take part in activities and perform actions with other avatars, and then ask the user to decide what they should do next upon login. Users directed their avatars to take certain actions, which would take place asynchronously without direct input. Users selected one of 32 stylised avatars to represent them; 16 male and 16 female.

Upon creating an account, users answered a questionnaire to create their avatar's gender, age, personality, and other information. The cruise would also contain non-player characters who interacted with the user's avatar, providing advice, news, or asking questions. The website also contained chatrooms for players to communicate with each other in different areas of the cruise ship, such as the cafe.

Writing in The Independent, Sally Chatterton described Flirtboat as "a site to be avoided at all costs", criticising its players as "losers".