Fruit Ninja

In Fruit Ninja, the player slices fruit with a blade controlled via the touch screen (Unless they are on the Xbox 360 edition). As the fruit is thrown onto the screen, the player swipes their finger across the screen to create a slicing motion, attempting to slice the fruit in half. Extra points are awarded for slicing multiple fruits with one swipe (called "combo"s), and players can use additional fingers to make multiple slices simultaneously. Players must slice all fruit; if three cumulative fruits are missed, the game ends, but upon reaching scores that are multiples of one hundred and the players have lost at least a life, the player will gain an extra life. Bombs are occasionally thrown onto the screen, and will also end the game should the player slice them.

==== Zen Mode ====

In an interview with GameSpot, Phil Larsen, Chief Marketing Officer at Halfbrick discussed the development of Fruit Ninja. He stated, "We tried a lot of different channels [...] indie games, PSN, XBLA, [...] and we basically did a lot of research about what was happening on iPhone and made a game that worked out pretty well."

He then spoke of the company's brainstorming process for new games and said "Fruit Ninja came as part of [that] process, but we identified it as something special [and] decided to fast-track it through." Luke Muscat, Lead Designer for Fruit Ninja stated that he felt the uniqueness of the touch screen platforms and the short development cycle further motivated Halfbrick to develop the game.