Import Tuner Challenge

The player's objective in the game is to make a name of the player out on the highways of Tokyo. The player begins as an unknown driver and as the player progresses through the game by earning increasingly impressive nicknames or handles as they're called in the game.

The player begins the game with a small amount of currency before picking out the first car. When the player picks the first car, the player will begin a race against Iwasaki. The game features player versus player and a score meter called a spirit points bar.

After the 13 Devils have been defeated once more in the Kaido Circuit, Motoya Iwasaki, aka Speed King, disappeared suddenly, leaving without a trace. Since then, many drivers from all across Japan come to Tokyo in order to have his title of "Speed King", especially the Japanese-American racer, Snake Eyes, and his team, Phantom 9, which later began an all-out assault on many teams in the Shuto Expressway following Speed King's absence, and his return to Tokyo, after five years of racing in America.

The player assumes the role of Ren Tennoji, Iwasaki's best friend, who sets out to defeat numerous teams and rivals, including Bloodhound, Midnight Cinderella and Platinum Prince, and much later on, Skull Bullet, an American racer who came to Tokyo in pursuit of Snake Eyes.

While the Japanese release of the game was well-received by Famitsu, it garnered mixed to negative reception from Western publications. GameRankings gave it a score of 52.77%, while Metacritic gave it 54 out of 100.

TeamXbox's Nate Ahearn rated the game 4.9 out of 10, saying, "Tuning the numerous parts of your car provides for some decent variation, but you’ll soon figure out that the actual gameplay just isn't very good." IGN's Erik Brudvig criticized the AI for being too easy, saying, "They can be blown away on every turn with only minimal drifting and turning skills."