
2016 · Nintendo Entertainment Planning & Development · Simulation
Miitomo
Miitomo is a "social network" game in which the players can create an avatar and communicate with friends by answering various questions, or reading and commenting the other Mii's answers. Developed and published by Nintendo.
- Released
- 17 March 2016
- Platforms
- AndroidiOS
- Genres
- Simulation
- Developers
- Nintendo Entertainment Planning & Development
- Publishers
- Nintendo
- Perspective
- Third person
- Themes
- Comedy
- Age ratings
- ESRB EPEGI 3
About
Miitomo was a social networking app developed by Nintendo for iOS and Android devices. The app, Nintendo's first, had users make personalized Mii avatars and converse with friends by answering various pre-made questions and sharing their responses. Miis could be customized with clothing, purchased within a shop using a virtual currency attainable through minigames or in-app purchases. Users could also take custom photographs of their Miis, called Miifotos, and post them online.
Miitomo began production around 2014 by Ryutaro Takahashi and Yoshio Sakamoto, both key developers on Tomodachi Life (2013), amid an internal company push to develop smartphone apps. They experimented with conceptualizing Mii characters in different contexts beyond traditional video games, and settled on an interpersonal communication service. Nintendo partnered with DeNA to build the app's backend infrastructure and determine appropriate price-points for the title's in-app purchases.
Keywords
- casual
- androids
- social
- social network
- free-to-play
- digital distribution
- microtransaction
- touch controls
- mii support
- my nintendo
- digital-only release
Media
The articlegameplay, story, development, reception
Development
Miitomo was developed by Nintendo EPD, including several key production members of Tomodachi Life under the supervision of Ryutaro Takahashi and Yoshio Sakamoto. Miitomo's development team consisted of 50 employees in total—30 core developers and 20 additional backend and promotional staff. The title's conceptualization occurred around 2014 amid an internal company push to develop smartphone games, in light of increasing customer demand. Takahashi and Sakamoto discussed potential applications for Mii characters beyond traditional video games.
He became convinced that the Miis were versatile enough to have a place in a communication-centered smartphone service; the Miitomo team worked towards developing a platform geared to as large a demographic as possible. Nintendo of America president Reggie Fils-Aimé stated in an interview that Miitomo intentionally prioritizes communication with solely friends to maintain a pleasant user experience. He also viewed Miitomo as a means for customers to intimately re-engage with Nintendo, particularly through the app's My Nintendo integration.
Reception
Miitomo garnered "mixed or average reviews" according to the review aggregator website Metacritic.
Miitomo's implementation of in-app purchases was commended as non-intrusive and largely secondary to the core gameplay experience. Critics appreciated that virtual currency and cosmetics could be accumulated through other means, though Jack Fennimore of The UWM Post criticized the Miitomo Drop minigame as mechanically frustrating and too reliant on luck. Cassidee Moser of Shacknews had negative opinions on the in-app purchases, calling Miitomo a "hollow microtransaction generator" lacking in innovation, a quality she felt was uncharacteristic for a Nintendo product.
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Digital-only release
Collections3 collections
Platform libraries
- IOS gamesGames and applications
Series and characters
- Games featuring MiisMobile
Publishers
- Nintendo handheld gamesMobile & smart devices
Description adapted from its source, CC BY-SA 4.0.

