OurWorld

ourWorld combined an online virtual world with a range of casual gaming activities. Each player had an avatar and a condo which could be decorated.

An in-game currency, "Flow", was earned by talking, dancing, eating and drinking, and playing games. Flow could be exchanged for experience points and coins. ourWorld operated on a microtransaction business model which allowed players to purchase in-game "gems". Coins and gems were used to buy items for their avatar such as clothing, accessories or furniture.

Development on ourWorld began in January 2007 with a public Beta launch in April 2008. Since then, the product has received over 600,000 registrations. The company built the world with a team of 40 employees and contractors in Seattle, Shanghai, and India. In March 2007, Derrick Morton, the CEO of FlowPlay, raised about $500,000 in angel financing for the new company, with about one-quarter of that coming from the founders.

In June 2009, FlowPlay announced a partnership with PopCap Games resulting in the launch of a PopCap Arcade and Bejeweled Jewelry Store in its 1.7 million user ourWorld.com virtual world.

Joystiq questioned FlowPlay's business model, as many of the games in ourWorld are available on other casual gaming sites such as Newgrounds. Reviewer Stephen Greenwell of Gamezebo felt detached from the social aspect of ourWorld. He found conversation to be "dominated by netspeak and txtspeak" with all the depth "of a kiddie pool." However, the presentation was deemed to be "hip and edgy."

with "Flash and Java used to create a gorgeous futuristic world." Overall, ourWorld was recommended for teens.