Princess Lover!

The gameplay in Princess Lover! requires little interaction from the player, as most of the duration of the game is only spent on reading the text that appears on the lower portion of the screen, representing either dialogue between characters, or the inner thoughts of the protagonist. Every so often, the player will come to a "decision point", where he or she is given the chance to choose from multiple options. The time between these points varies and can occur anywhere from a minute to much longer.

Text progression pauses at these points and depending on the choices that the player makes, the plot will progress in a specific direction. There are four main plot lines in the game that the player will have the chance to experience, one for each of the heroines in the story. To view all of the plot lines, the player will have to replay the game multiple times and make different decisions to progress the plot in an alternate direction.

Arima Teppei lost his parents in a traffic accident. His grandfather Isshin adopted him and ordered him to succeed the head of Arima Group Corporation. At Shuuhou Gakuen, a high school only for wealthy students, Teppei's new life as a celebrity starts.

Princess Lover! is the first title developed by the visual novel developer Ricotta. The project is notable as the development team comprises a limited number of credited members. Scenario for the game was provided by Shōta Onoue who has previously worked on titles such as Tactics' Tenshi no Himegodo.

Art direction and character designs were done by Kei Komori who is known for his work in various dōjin titles. Komori later went on to create Ricotta's second title Walkure Romanze: Shōjo Kishi Monogatari.