1997 · DICE · Advergame · Racing

S40 Racing

S40 Racing is a promotional game for the Volvo S40. It lets you drive the S40 over two courses against either the AI opposition or friends over a LAN. Two game modes are available: a standard race where you race against seven opponents, and time attack where you have the race course for yourself. For each race you can set up whether you want manual transmission or not & how many laps the race should have, from one to twenty.

Released: 1997
Platforms: Windows
Genres: Advergame Racing
Developers: DICE
Publishers: —
Perspective: Third person

About

S40 Racing is a freeware game developed by Digital Illusions CE (DICE) and released in October 1997 for the personal computer. The game was made as part of the promotion for the S40 and was shown at a number of large car exhibitions and motor shows in 1997. It has one selectable car and two tracks on which to race, one of which is the Nolby Hills racetrack.

It is based on the same software code as Motorhead (1998). The entire game was completed in fewer than 45 days and sold 16,000 copies through Volvo dealerships throughout Sweden.