Kanye Zone

The player's left and right arrow keys and space bar control a bumper that moves around a purple circle. Kanye West, represented by his head, attempts to enter the circle while repeatedly rapping "Don't let me into my zone", and the player must hit him with the bumper—this causes him to disappear in a burst of dollar signs, and the player is rewarded with cash, added to a total displayed on the webpage. A silhouette of Kanye's head shows where he will next spawn, and an arrow inside it indicates what direction he will travel in. Play continues this way, with Kanye getting faster and the zone getting bigger, until the player fails to prevent Kanye from entering the zone, when they are presented with a message declaring they have lost; an image of rapper Jay-Z's head joins that of West, and the lyric "I'm definitely in my zone" is heard. If the player's cash score is high enough, it is added to a leaderboard on the right of the page.

The game was created by roommates Michael Frederickson—a technical director at Pixar—and Stephen Barlow using HTML5. The two heard Kanye West's song "Niggas in Paris" and became "obsessed" with the lyric "Don't let me into my zone" (which is probably a reference to West's "artistic zone"), and what it would mean to do so. It was inspired by 1980s games such as Pac-Man, as well as the 1972 game Pong. They noted that although they tried to make the rest of the game "flashy", the zone had to be "this unremarkable geometric form" so as not to be distracting.

Frederickson mused that the nature of Kanye's zone is "the whole question of the game", and agreed that it was "almost a philosophical question". Frederickson called West, the inspiration for the game, an "arrogant man who purports to know everything", and said that in the game he "[admits] some ignorance" as he "doesn't know exactly what'll happen if he gets in the zone." The fact that the player begins the game with $50,000 is a reference to the "Niggas in Paris" lyric "What's 50 grand to a mothafucka like me, can you please remind me"—the amount represents nothing.