NBA 2K10

NBA 2K10 is a basketball simulation game which strives to emulate the National Basketball Association. Players mostly play NBA basketball games with real or created players and teams. The game features several aesthetical details found in real televised NBA games, such as commentary from Kevin Harlan and Clark Kellogg, sideline reports from Cheryl Miller (This was the last game in which she was the sideline reporter instead of Doris Burke), halftime shows, replays, customizable camera angles, and other things.

Several game modes are present, such as quick play, online, and street basketball modes. Association mode allows the player to assume control of an entire NBA organization, simulating through NBA seasons, managing personnel, and participating in off-season activities. MyPlayer mode is a new mode, in which the player creates their own basketball player. The player customizes the appearance, animations, and other aspects of the player, and plays through their basketball career, upgrading their attributes. The player will play in the Summer League and D-League before making an NBA team.

NBA 2K10 was released in October and November 2009 for Microsoft Windows, PlayStation 2, PlayStation 3, PlayStation Portable, Xbox 360, and Nintendo Wii. It was developed by Visual Concepts and published by 2K Sports, a subsidiary of Take-Two Interactive. NBA 2K10 features a soundtrack consisting of 30 licensed songs. Some of the musicians are playable in the game's street basketball mode.

Kobe Bryant of the Los Angeles Lakers is the cover athlete of the game. Fans were able to vote for which of four images they thought should be the image used on the cover.

According to the review aggregation website Metacritic, the Microsoft Windows, PlayStation 3, and Xbox 360 versions of NBA 2K10 all received "generally favorable" reviews from critics upon release. All other versions of the game do not hold an aggregated score on the website, due to a lack of reviews.

1UP.com's Aaron Thomas called NBA 2K10 an "excellent basketball game" that is "full of nagging technical problems". The main technical issues Thomas experienced involved the game's framerate and online stability; he was also frustrated by some specific gameplay actions, such as referees taking too long to inbound the ball and frequent three-second violations. Thomas mainly praised the overall gameplay and presentation, but he also commended the addition of the MyPlayer mode, despite him thinking that progression in the mode was far too time-consuming.